Launchpad

Thought of the month by Stefan

SAYING NO FOR CLIENT RETENTION

Client acquisition is the most costly process in any organisation. Retaining customers is therefore a paramount pursuit. However, sometimes turning down a job for a client may actually be strenghtening the bond. If there is a chance that the deliverable may fall short of the expectations, it is better to say "No". Clients will be thankful for the honesty and come back, knowing that they can depend on the supplier.

FANCY ADVERTISING IS NOT MARKETING

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " - As such, an ad is an expression based on idea that a business is to make a profit of creating and selling its products. An ad has to be based on the insights that Marketing discovers.

TINY DETAILS

Printed business cards are still in use. With a bit of creativity, they can stand out, making the brand it represents memorable. Oftentimes though, printing by different printers or changes in the layout result in cards that are inconsistent. As even the smallest items communicate your brand, ensure that business cards are consistent. Always, in any way. Meanwhile, ensure that the vital details (phone number / email) are in a font size that allows easy reading.

COUNTRY OF ORIGIN EFFECT

Name a country and a certain image will be evoked. Are you making use of this "Country of Origin Effect" in your marketing? Highlighting the advantages of buying YOUR product as it comes from a specific country or even city may give you an unfair advantage. Even though a product could be made abroad with the same quality, it may not enjoy the same perception, however, one can always find ways to make it work in ones' favour.

FANCY ADVERTISING IS NOT MARKETING

GIVE YOUR STAFF A COMPANY PHONE

The single most valuable item in any company are its contacts. A phone given to staff for company use may be an expense many shy away from, however, loosing staff also means loosing all that data, the contacts. It is frustrating for customers to be calling an ex-staff just to be re-starting the entire process of getting in touch with the company. After all, clients deal with a brand, not one particular person.

Launchpad

Better to have a part-time PRO, than a full-time wild card. The best people go to the best jobs. If your needs are not big enough for a full-time professional, don’t go for a full-time semi-professional.

Launchpad offers access to experience and professionalism that would be difficult to find and motivate a budget for. We get more done than a young, low-salary rookie. We get it done right, and right from the start.

You save time and you get better quality. You don’t have to spend time on interviews, after which you never know anyways.

Engaging Launchpad part-time or for temporary actions will give you a fast, hi-quality solution. And, given the fact we are not onboard full-time, you may even save money.

Market Entry

Launchpad helps you set up an efficient marketing department in SE Asia. Western companies entering Southeast Asia can hire Launchpad as their local marketing department.

We help you set up, implement and manage your marketing activities in the region.
Your biggest competitors and customers are already here. With growth rates double or triple those of the West, no small or medium sized companies can afford not to be present as well.
To succeed on a local market, you need someone on the ground. To employ someone you don’t know and who may not know Western style management is risky.

With twenty years’ first-hand experience from six countries, Launchpad can plan, set up, execute and manage your local marketing campaign in the respective country, saving you travel cost, additional staff and overhead cost.

And you know your intentions will be implemented – not just your instructions. Launchpad can undertake the full chain – from market research and media planning, to adaptation and execution of your marketing activities in the region.

Trade shows, events, PR, brochures, advertising, sales meetings – we know what it takes and how to get it done.

MARKET EXPANSION

With competition getting stiffer, you need a marketing specialist on your side

Faced with competition from large companies, your marketing needs to be even more targeted and innovative. But, being a small company, your marketing work may not require a full-time marketing manager, nor may you afford one.

That’s where Launchpad comes into the picture. We help you handle your marketing activities on a project or part time basis. Having worked for both providers and clients in marketing, we have seen both sides and understand agencies and companies alike, adding value to the relationship.

While building your marketing activities, we can help you build your in-house team as well.

Our network gives us insights and knowledge about people and companies that can add value to your business.

While you grow, we can help with marketing and branding matters, assess and improve your existing marketing material, prepare comprehensive marketing plans or support your business by applying smart solutions.

INTERIM MANAGER

Hire us for as long or as short as you need us. You may not even need a full-time marketing manager and might also dread the process of finding one. Launchpad can help. Hiring us for as much as you need us gives you a professional, without having to take on one.

You get the quality and fast time-to-market, but none of the hassle of hiring or increasing your fixed cost and headcount.

You can argue that it is better to have a part-time pro, than a full-time wild card.

The best people go to the best jobs. If your needs are not big enough for a full-time professional, don’t go for a full-time semi-professional.

With over twenty years’ marketing experience in the region, Launchpad offers experience and professionalism that would be difficult to find and motivate a budget for.

We get more done than a young, low-salary rookie. We get it done right, and right from the start.

Hiring us part-time or for temporary actions will give you a fast, hi-quality solution. And, given the fact we are not onboard full-time, you may even save money.

PROJECT MANAGEMENT

Are you going to a trade show? Are you pushing a marketing project? Do you need a quick market research? In any case, Launchpad can help as we have planned and carried out projects of all sizes, from focus groups to the largest trade show for a specific industry in the region.

Instead of you overloading existing staff or flying in your own people for projects they are not experts in or don’t have the local knowledge for, contact us for a limited project-based assignment.

Whether the project is a trade show, a new product launch, a re-branding effort or a new segment market research, you need resources planning, managing and executing it.
We have helped companies execute projects all throughout Asia for twenty years, and we can help you, too; trade shows in China, product launches in Hong Kong, re-branding in Singapore or a market research project in Malaysia.

Flying in resources from the head office is costly and however skilled in project management in the West, they would soon find things don’t always work the way you think out here.